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Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael J. Silverstein,Neil Fiske

Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Michael J. Silverstein,Neil Fiske


ISBN 13: 9781591840701

Format: Illustrated (320 pages)
Publisher: PORTFOLIO
Published: 02 Aug 2008
Other Format: Hardcover

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